Privacy Policy

Introduction
This Privacy Policy (“Policy”) explains how your (“you,” and “your) Personal Information (defined below) is collected,
used, shared, and processed by United Homes Group and our homebuilding subsidiaries, including Great Southern
Homes and Rosewood Communities (collectively, “UHG,” “we,” “us,” and “our”) via interactions with our sales offices, use
of our websites (the “Sites”) and any other UHG website or link referring back to this Privacy Policy (collectively, the
“Informational Services”). Personal information includes information that identifies, relates to, describes, is reasonably
capable of being associated with, or could reasonably be linked, directly or indirectly, with a particular consumer or
household, as defined by applicable privacy laws and does not include data that has been effectively irreversibly
anonymized or aggregated so that it can no longer enable us or others, whether in combination with other information or
otherwise, to identify an individual (“Personal Information”). This Policy does not apply to Personal Information received
during your purchase of a residence from UHG nor with regard to any financial offerings being provided by us. In those
circumstances, we process Personal Information in accordance with the privacy notices provided at that time.
Please read the UHG Terms and Conditions [hyperlink] and this Policy before accessing or using the Sites or our
Informational Services. If you cannot agree with this Policy or our Terms and Conditions, then please do not
access or use the Sites or our Informational Services.
Policy Modification: We may change this Policy from time to time, to reflect how we process your data, and if we make
changes, we will revise the last modified date at the top of this Policy. If we make changes that materially affect your
privacy rights, we will attempt to provide advanced notice (in nearly contemporaneous disclosures) or otherwise via the
Sites, or by some other means of contact so that you have a reasonable opportunity to review the changes before you
continue to use the Sites or our Informational Services. If you do not agree with a future, modified version of this Policy,
then please stop using the Sites and our Informational Services at such future time.
1. How We Collect and Use Your Personal Information
a. Information provided by you.
We collect certain Personal Information when you use the Sites and our Informational Services for example, to request
information from us, browse the Sites, or sign up for marketing:
 Contact Information, including name, postal address, email address, phone number, and other contact
methods you provide to us;
 Warranty Information, including your name, postal address, email, phone number, closing date, warranty
items, product details, purchase history, and images.
 Testimonial Information, including your name, community, and any information provided within the
testimonial.

Please note: When communicating with us (whether by text message, email, or through the Sites or other means), please
do not send us any sensitive information pertaining to yourself or others. We do not intend to collect or store sensitive
information or special categories of information.
b. Information automatically collected by the Sites.
We may use cookies, tags, web pixels, and similar technologies to automatically collect information on our Sites.
Information within this section describes our use of these technologies and your ability to control the use of these
technologies.
 Cookies. Cookies are small web files that a website or its provider transfers to your device’s hard drive,
through your web browser, that enables the site’s or provider’s system to recognize your browser and
remember certain information. “First-party cookies” are cookies set by us on the Sites. “Third-party
cookies” are cookies set by other companies whose functionality is embedded into our Sites (for example,
those set by Google). Generally, we may use first-party and third-party cookies for the following purposes:
to make our Sites function properly; to provide a secure browsing experience during your use of our Sites;
to collect passive information about your use of our Sites; to measure how you interact with our marketing
campaigns; to help us improve our Sites and Informational Services; and to remember your preferences
for your convenience.
 Web Pixels. To see how successful our marketing campaigns or other goals of the Sites are performing,
we may use conversion pixels, which fire a short line of code to tell us when you have clicked on a
particular button or reached a particular page. We may also use web pixels to analyze usage patterns on

our Sites. The use of a pixel allows us to record that a particular device, browser, or application has visited
a particular webpage.
 Analytics. We may use third-party service providers to monitor and analyze the use of our Sites, such
as Google Analytics. Such service providers often have their own separate privacy practices.
 Behavioral Remarketing. We may also use remarketing services to advertise on third-party websites to
you after you visit our Sites. For this purpose, visitors are grouped by certain actions on our Sites, e.g., by
duration of a visit. This enables us to understand your preferences and to show you personalized
advertising even if you are currently surfing on another website that also participates in the same
advertising network. We may utilize Google Ads, TapAds, UnRuly Media, and similar ad networks.
 Java Script. Pages of our Sites may also use Java scripts, which are code snippets embedded in various
parts of websites and applications that facilitate a variety of operations including accelerating the refresh
speed of certain functionality or monitoring usage of various online components; entity tags, which are
HTTP code mechanisms that allow portions of websites to be stored or “cached” within your browser to
accelerate website performance; and HTML5 local storage, which allows data from websites to be stored
or "cached" within your browser to store and retrieve data in HTML5 pages when the website is revisited.
 Other Tracking Technologies. We may also use tracking technologies to collect "clickstream" data, such
as the domain name of the service providing you with internet access, your device type, IP address used
to connect your computer to the internet, your browser type and version, operating system and platform,
the average time spent on our Sites, pages viewed, content searched for, access times and other relevant
statistics, and assign unique identifiers to the device or other credentials you use to access the Sites for
the same purposes.
 Live Chat. We utilize a live webchat service provided and facilitated by our third-party providers. These
providers collect, use, store, share, disclose, place cookies, and protect customer information in
accordance with their privacy policies. Information can include operator names and emails, visitor names
and emails, visitor phone numbers, email addresses, and IP addresses.
 Do Not Track. Some browsers have a “Do Not Track” (DNT) feature that lets you tell websites and online
services that you do not want to have your online activities tracked. Such browser features and industry
standards are not uniform. As such, we do not monitor or respond to DNT browser requests. If a standard
is adopted that we must follow in the future, then we will inform you about that practice in a revised version
of this Policy.
 Location Information. You may be able to adjust the settings of your device so that information about your
physical location is not sent to us or third parties by (a) disabling location services within the device
settings; or (b) denying certain websites or mobile applications permission to access location information,
by changing the relevant preferences and permissions in your device or browser settings.
2. Your Choices. Your browser may provide you with the option to refuse some or all browser cookies. You may
also be able to remove cookies from your browser. You can exercise your preferences in relation to cookies on
our Sites by taking steps outlined below.
 First-Party Cookies. You can use the browser with which you are viewing the Sites to enable, disable or
delete cookies. To do this, follow the instructions provided by your browser (usually located within the
"Help", "Tools" or "Edit" settings). Please note, if you set your browser to disable cookies, you may not be
able to access certain secure areas of the Sites. Also, if you disable cookies, other parts of the Sites may
not work properly. You can find more information about how to change your browser cookie settings
at https://www.allaboutcookies.org .
 Third-Party Cookies. If you wish to opt-in or opt-out of third-party advertising networks and similar entities
that use advertising cookies, then please visit https://www.aboutads.info/choices. For more information
about third-party advertising networks and similar entities that use these technologies, please
see https://www.aboutads.info/consumers.
o Google Analytics. We use Google Analytics on our Sites to help us analyze traffic and improve
services. For more information on Google Analytics’ processing of personal information, please
see https://www.google.com/policies/privacy/partners/. You may opt out of the use of Google
Analytics here: https://tools.google.com/dlpage/gaoptout.
o Google AdWords. Our Sites also use the Google AdWords remarketing service to advertise
on third party websites (including Google) to previous visitors to our Sites. That could mean
that we advertise to previous visitors who haven’t completed a task on our site. This could be

in the form of an advertisement on the Google search results page or a site in the Google
Display Network. Third-party vendors, including Google, use cookies to serve ads based on
someone’s past visits to our sites. Any data we collect will be used in accordance with this
Policy, and Google is responsible to abide by its own privacy policy. You can set your
preferences for how Google advertises to you using the Google Ad Preferences
page: https://adssettings.google.com/.
o Social Media & Search Pixels. We use Meta Pixel tags and other social media and search
pixels to better measure, optimize, and retarget our marketing campaigns. This allows user-
specific behavior to be tracked after the user has been redirected to the advertiser’s website by
clicking on a social media or search ad. This enables us to measure the effectiveness of social
media and search ads for statistical and market research purposes. The data collected in this
way is anonymous to us, in other words, we do not see the Personal Information of individual
users. This data is stored and processed by the social media and search providers. The social
media and search providers may link this information to your social media or search account and
also use it for its own promotional purposes, in accordance with their data usage policies. For
more information, please visit:
 https://www.facebook.com/about/privacy/. For more information on opt-out options,
please visit: https://www.facebook.com/help/568137493302217.

 Unsubscribing from Marketing Communications. If you do not want us to use your email account to
send you marketing emails or non-transactional promotional materials, please directly click on the
unsubscribe link at the bottom of any of our email messages to you.
3. Purpose of Collection of Personal Information
We may process your Personal Information for the following purposes:
 To provide and administer the Informational Services and any related or underlying services to you;
 To fulfill a service to you. For example, if you email us a question, we may use your email address to process
your request and respond to your question;
 To publish testimonials on our Sites;
 To contact you regarding and to fulfill your warranty requests;
 To offer you products from our affiliates, strategic partners, agents, or from third-party marketers and other
unaffiliated parties that we believe may be of interest to you, or to assist such parties for research,
administrative, and/or business purposes. These parties may contact you with an offer or advertisement related
to a product or service, or they may use such information for their own research, administration or business
purposes;
 To monitor and analyze trends and aggregate information;
 To protect and prevent against fraud and misuse of the Informational Services;
 To send updates, newsletters and notifications to you relating to the Sites and underlying services, special
events, or contests;
 To fulfill any other purpose for which you provide it;
 To fulfill other purposes disclosed at time of collection;
 To fulfill any legal or regulatory requirements and any of our internal policies;
 As set forth in a separate agreement between you and us;
 For any other purpose with your consent; and
 As otherwise set forth in this Policy.
4. Sharing Your Personal Information
Except as otherwise described in this Policy, we will not sell Personal Information that we collect from the Informational
Services to any third party for monetary or other valuable consideration, unless notice has been provided and only with
your consent:
 Subsidiaries and Affiliates. We may disclose Personal Information about you to our homebuilding
subsidiaries, including Great Southern Homes and Rosewood Communities and their current subsidiaries and
affiliates for business purposes to help us provide the Sites’ underlying services and to support our internal and
business operations, including marketing, analytics, security, and advertising.
 Service Providers & Contractors. To help us provide superior service, your Personal Information may be
shared with our service providers, contractors, and other third parties we use to support our business. Such
third parties may help us with aspects of our business such as fraud prevention, providing customer service,
maintaining and analyzing data, sending customer communications on our behalf, and entry collection, winner
selection and prize fulfillment for contests, sweepstakes, and other promotions.

 Warranty Providers. In order to fulfill warranty claims and expedite the service process, we may share certain
personal information, such as your name, contact information, product details, and purchase history, with
authorized warranty providers.
 Analytics & Advertising Partners. We may share your Personal Information, including without limitation your
contact information, with entities that perform marketing or data aggregation services on our behalf, or with
which we or an affiliate has joint marketing arrangements. We may share Personal Information, including
without limitation your device information, location, usage data, and IP address, to analytics-based technologies
to assist with personalization, advertising, and marketing. These technologies capture how you interact with our
Sites through behavioral metrics to improve and market our underlying services, products, and Informational
Services. Mobile phone information will not be shared with third parties or affiliates for marketing or promotional
purposes.
 Authorized Representatives. If another individual is managing your relationship with us or your email account
which the Sites connect to on your behalf (for example, a wife controlling the family relationship), as authorized
by you or as a personal representative under applicable law, that person can view all Personal Information
about you on the Sites.
 In the Event of Merger, Sale, Divestitures, or Change of Control. We reserve the right to transfer Personal
Information to a buyer or other successor in interest that acquires rights to that information as a result of a
merger, divestiture, restructuring, reorganization, dissolution, or other sale or transfer of us or substantially all of
our assets, whether as a going concern or as part of bankruptcy, liquidation, or similar proceeding, in which
Personal Information held by us about you is among the assets transferred.
 With Your Consent. We may share your Personal Information for other purposes pursuant to your consent or
at your direction.
 Other Disclosures. We may disclose your Personal Information if we have a good faith belief that disclosure of
such information is helpful or reasonably necessary to: (i) conform to legal requirements and comply with any
court order, law, or legal process, including responding to any government, law enforcement, or regulatory
request; (ii) enforce our Terms of Use, other agreements, including between you and us, and any other
documents included or referenced therein (all of which are incorporated into and made a part of this Policy by
reference); (iii) fulfill the purpose for which you provide it; (iv) detect, prevent, or otherwise address fraud or
security issues; or (v) protect against harm to our, your, or third parties’ rights, property, or safety.
We may share and disclose de-identified and/or aggregate analytics with third-party partners for any legal purpose,
including, when and where applicable, sharing and disclosing non-personally identifiable information combined with
Personal Information.
5. Security Precautions
We take information security very seriously and use reasonable administrative, technical, and physical measures to
protect your Personal Information from unauthorized access. Unfortunately, no security system can be guaranteed to be
100% secure. Accordingly, we cannot guarantee the security of your information and cannot assume liability for improper
access to it.
6. Retention
We may retain your Personal Information, including any correspondence you have with us, for as long as is necessary for
the purposes set out in this Policy, including retaining Personal Information to comply with our legal obligations, to resolve
disputes, for information security purposes, and to enforce our legal rights, terms, or policies.
7. Third-Party Websites
The Sites may contain links to third-party services, websites, mobile applications, and/or contain advertisements from third
parties that are not affiliates with us – and which may link to other websites, services, or applications. While we endeavor
to work with third parties that share our respect for user privacy, we are not responsible for the privacy policies or privacy
practices of such third parties. Any information collected by third parties are not covered by this Policy. You are
responsible for knowing when you are leaving the Sites to visit a third-party website, service, or application and for
reading and understanding the terms of use and privacy policy statements for each such third party.
8. Social Media
Any information, communications, or material of any type or nature that you submit via public sites (including, but not
limited to any social media platforms or websites such as Facebook, Instagram or X) by email, posting, messaging,

uploading, downloading, or otherwise (collectively, a “Submission”), is done at your own risk and without any expectation
of privacy. We cannot control the actions of other users of any social media platform or website, therefore, we are not
responsible for any content or Submissions contained on such social media platforms and website. By visiting the public
sites contained on a social media platform or website, you are representing and warranting to us that you have reviewed
the applicable privacy policy and terms of use of such platform or website and that you will abide by all such provisions
contained therein.
9. Children
The Sites and our other Informational Services are not directed to, and we do not knowingly collect Personal Information
from, children under the age of 18 or minors (as defined by applicable laws). If you are a minor, please do not attempt to
fill out our forms or send any Personal Information about yourself to us. If a minor has provided us with Personal
Information without parental or guardian consent, the parent or guardian should contact us immediately to remove the
relevant Personal Information and unsubscribe the minor. If we become aware that a minor has provided us with
Personal Information, we will take steps to promptly delete such Personal Information from our files.
10. Extraterritorial Transfers of Personal Information
The Sites are hosted in the United States. Please also note that if you are providing data or using our Sites from outside
of the United States, your Personal Information will be accessed and transferred to the United States.  The United States
may have data protection laws that are less protective than the laws of the jurisdiction in which you reside. For such data
transfers, we rely on your consent. If you do not want your information transferred to, processed, accessed, or maintained
in the United States, then you should immediately cease accessing the Sites and using our Informational Services.
11. Contact Us
If you have any questions or concerns regarding any privacy-related information included in, or omitted from, this Policy,
then please contact us. You may submit any privacy-related inquiries or complaints to us at info@uhg.com, or by regular
mail to the following postal address:
United Homes Group, Inc.
ATTN: Privacy
917 Chapin Rd.
Chapin, SC 29036